Anandi × Foodstories

The studio

A production partner from idea to final frame.

Anandi Productions is a Mumbai creative and production studio led by Harnesh Joshi, Producer & Director. We plan the idea, run the shoot and finish the edit, CGI and AI renditions in house, then hand over a full asset bank your team can keep using.

Experience: 9.5+ years in commercial production
Recognition: Cannes Silver Lion with Lay's
Also: Dubai Tourism with Shah Rukh Khan
Food clients: PepsiCo: Lay's, Red Rock Deli, Doritos, Uncle Chipps, Kurkure, Quaker, Nimbooz, Lipton
Disciplines: Live-action filmMacro & ingredientTabletop stillsPackshotsLifestyleCGI2D & AI

01 · PepsiCo · India launch

Red Rock Deli

Master filmsIngredient stillsIngredient motionChip stacksPackshotsLifestyleReels

The full launch toolkit for PepsiCo's premium chip range. One master film per variant (Kettle, Popped, Baked Olive), every ingredient shot on its own, chip stacks, pack heroes, lifestyle stills and vertical reels.

Baked Olive · 16:9 · 0:32

Every ingredient, on its own.

Swipe →

Single red chilli on black — ChilliRRD · still

Wedge of cheddar on black — CheddarRRD · still

Tomato wedge on black — TomatoRRD · still

Block of parmesan on black — ParmesanRRD · still

Garlic clove on black — GarlicRRD · still

Tomato slice on black — Tomato sliceRRD · still

Ginger root on black — GingerRRD · still

Ingredients in motion

Macro · slow motion

Carrot

Cheddar

Chilli

Garlic

Oregano

Olives

Kettle chips

Popped chips

Chip stacks

One stack per flavour

Popped chips stacked with chilli, cheese and carrot

Baked olive chips stacked with tomato, olive and onion

Cheddar chips stacked with parmesan and herbs

Basil and sweet chilli chips stacked with chilli and basil

Laid out, by colour

Tabletop stills

Pack heroes

Ingredient bursts

Red Rock Deli pack surrounded by ingredients

Red Rock Deli pack with chillies and spices

Lifestyle and reels

Stills · 9:16 reels with sound

Hand lifting a chip from a Red Rock Deli pack

Reel · 0:16

Hands passing a baked Red Rock Deli pack

Friends sharing Red Rock Deli at a table

Reel · 0:08

Reel · 0:08

02 · PepsiCo · Toolkit 2026

Lay's

Master filmsIngredient filmsChip motionCGI packs2D animation

A content toolkit across 13 Lay's flavours, including the Wafer range. For each flavour: a master edit, an ingredient film, a chip motion film, CGI ingredient and range motion, and a 2D pack animation. Real ingredients shot live, packs built in CGI.

American Style Cream & Onion · master · 0:20

Ingredient films

Live action · macro

Tomato, chopped

Cream

Black pepper

Seasoning

Spice drop

Ingredient fall

Ridged chips

Chips

Chips, close enough to hear

Chip motion films

Wafer chips

Seasoned chips

CGI packs and animation

Ranges · ingredients · 2D

Core range · CGI

Pack · 2D

Wafer range · CGI

Ingredient motion · CGI

Spanish Tomato · CGI

03 · PepsiCo · Product film

Lay's Mini Stix

Product filmCGI ingredients

A 4K product film for Mini Stix, with a CGI ingredient burst cut for the brand's toolkit.

Mini Stix · 16:9 · 0:26

Ingredient burst · CGI

04 · PepsiCo · Toolkit

Doritos

Master filmsCrunch close-ups16:9 + 9:16Social

Five master films and 27 single assets, each delivered in 16:9 and 9:16. Below: three of the masters, the crunch singles, and the Doritos Loaded teaser we made for @doritosindia.